Abstract:
The study's goal was to investigate how revenue management (RM) techniques affect
the financial performance of Kenya's star-rated hotels. The study aimed to examine if
RM policies and implementation, the RM team, the application of RM methodologies,
RM data and information, and the use of pricing and non-pricing instruments were all
factors. The study used a cross-sectional survey research methodology and took a
quantitative approach. The survey included 137 revenue managers from Kenyan all-star
hotels. The structural equation modeling was used to test the linkages; revenue
management strategies have an impact on hotel financial success, according to the
research. The results indicated that RM practices explain variation in financial
performance indicators by 42.7 percent (R2 =0.427), improved financial performance by
48.4 percent (R2 =0.48.4), and overall performance by 47.4 percent (R2 =0.474). The
article recommends that hotels adopt RM tactics to fully achieve and maximize
financial performance, including reducing operational expenses, forecasting hotel
growth, improving yields, and generating income.
