Browsing School of Business, Economics & Human Resource Development by Subject "Kenya,"

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Mediation Role of Revenue Management Practices on the Linkage between Hotel Determinants and Financial Performance of Hotels in Keny

Murimi, M.; Wadongo, B.; Olielo, T. (Scientific Research Publishing, 2021-07-19)

The study aimed at investigating the mediation role of revenue management (RM) practices on the linkage between the internal and external hotel determinants and the financial performance of hotels in Kenya. The study used ...
REVENUE MANAGEMENT PRACTICES AND THEIR IMPACTS ON FINANCIAL PERFORMANCE OF STAR-RATED HOTELS IN KENYA

Murimi, M.; Wadongo, B.; Olielo, T. (International Journal of Business Strategy and Social Sciences, 2021-09-06)

The study's goal was to investigate how revenue management (RM) techniques affect the financial performance of Kenya's star-rated hotels. The study aimed to examine if RM policies and implementation, the RM team, the ...

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